When it comes to advertising, you might say Our Iowa mixes business with pleasure. Advertising in this only-one-of-its-kind magazine is a sound business investment because we make it fun for subscribers to read the ads.
You see, advertisers have the option of paying for their ads in part with their products and services...which are given to our readers each issue.
For example, an ice cream manufacturer paid for a portion of its ad in cash, and the balance of it in ice cream...giving away a gallon of ice cream each month for a year, delivered right to the winner's door! Likewise, a bed-and-breakfast paid in part by giving away a free night's stay (with "celebrity treatment"!).
Here's how these prizes are given away: We hide a "Lucky I" in three of the ads each issue. These "I's" are a miniature version of the "I" in the Our Iowa logo.
Readers search the ads, and when they find all three of the I's, they send us a note or postcard telling us the locations. These entries are dropped in the ol' cracker barrel in our office, and names are drawn out for the prizes.
We're not kidding either when we say we hide these I's. We want it to be a challenge to find them, which adds to the fun for our readers and increases the amount of time they spend studying your ad to find them.
Advertisers love this contest! That's because they actually get three exposures when they participate -- first, with their ad, then in the story we write explaining the product or service they're giving away, and in a follow-up story the next issue telling who won their prize offering. No wonder they're giving away $6,000 to $7,000 worth of prizes each issue.
Readers love it, too. In fact, we receive over 6,000 entries in the Lucky I Contest every issue. And note that they can't enter by E-mail -- they need to take the time to address an envelope or postcard and put postage on it in order to mail in their entry. Who does that anymore?
There isn't another magazine in Iowa that offers such incentives for reading your ads. Plus we limit the advertising to no more than 25% of each issue (most magazines are 60% ads). That means your ad stands out more.
To participate in the Lucky I program, you agree to donate $100 of your company's products or services as a prize, and we'll reduce the price of your ad by $100. It's as simple as that!
|Ad Size||6 issues||5 issues||4 issues||3 issues||2 issues||1 issue|
|Inside back cover||$2,574||$2,718||$2,856||$2,994||$3,060||$3,192|
* Pricing is per ad per issue. All rates are net. No extra charge for four-color.
|Issue||Space Closing Date||Ad Copy Deadline||Mail Date|
|February/March 2016||December 16||December 22||January 27|
|April/May 2016||February 15||February 19||March 28|
|June/July 2016||April 15||April 20||May 26|
|August/September 2016||June 15||June 20||July 27|
|October/November 2016||August 15||August 19||September 27|
|December/January 2017||October 17||October 21||November 23|
* Dates subject to change. Confirmed ad placements will receive production deadline reminders by e-mail each issue.